Month: February 2021

The National Lottery’s marketing drive is ‘starting to pay dividends’

Keith Moor, CMO of Camelot says the brands that continued to invest in marketing during the pandemic are now reaping the rewards. The National Lottery’s decision to invest heavily into their marketing over the past three years and throughout the ongoing pandemic, according to Keith Moor, CEO of Camelot, is now “starting to pay dividends”. […]

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