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The National Lottery’s marketing drive is ‘starting to pay dividends’

Keith Moor, CMO of Camelot says the brands that continued to invest in marketing during the pandemic are now reaping the rewards. The National Lottery’s decision to invest heavily into their marketing over the past three years and throughout the ongoing pandemic, according to Keith Moor, CEO of Camelot, is now “starting to pay dividends”. […]

Our Basics Guide to Domain Authority in 8 Minutes

Domain Authority – Our Basic Guide Domain Authority is increasingly becoming a popular metric for digital marketers and marketers alike to help boost their rankings in google and drive more traffic via organic results. What is Domain Authority? “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a […]

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