Domain Authority – Our Basic Guide
Domain Authority is increasingly becoming a popular metric for digital marketers and marketers alike to help boost their rankings in google and drive more traffic via organic results.
What is Domain Authority?
“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.” (source MOZ)
First of all, to clear up confusion, lets go over a little glossary.
- DA (Domain Authority)
- PA (Page Authority)
- DR (Domain Rating) – Take a look how to increase your domain rating here
Is DA something that you have looked up before? Do you know the DA or PA of your website and its contents? I would recommend using a domain authority checker, there are many free tools. Moz do have their own checker within their premium accounts, therefore, I suggest using a da checker such as Website SEO Checker which I personally use.
I would recommend putting together a spreadsheet and tracking your DA alongside top competitors for your focus keywords. While you are compiling this, it is also important to take into account page authority (PA). PA is another important metric and I find this is often overlooked.
What factors effect DA and PA?
The following factors I find effect DA and PA the most.
- Backlink profile
- Backlink quality
- Content strength
The backlink profile would be the quantity. This is not the most important factor, especially due to the quality of the links, but I would seriously recommend increasing your number of backlinks. It is also important to ensure the status of the link back to your website is do follow and not no follow. It is also best practice to ensure that the page linking back to your site is indexed in all major search engines.
The quality of the backlink is also worth considering. Checking the DA and PA of the pages linking back to your website can be a good method. If starting out, your DA will be very low, which is expected. As DA and PA is recalculated every 3-4 weeks, do not be disheartened if you see no immediate impact.
The 3-4 week cycle may also see no increase as it takes time for MOZ start increasing this. For example, if you created 1000 quality backlinks (congratulations) in 2 weeks, this will not see your DA or PA rise instantly. MOZ may not even index or crawl your backlinks for a few months, this is why it is a lengthy process but something that you need to constantly keep chipping away at.
Back to starting out, you want to make sure that the DA of the site linking back to your website is higher than your own. For more authoritative sites, you can still create links for lower ranking sites but try not to go for pages any lower than 30-25 DA/PA.
You also want to be ensuring that your content is strong. Creating content that is easily shareable on social media is one way to ensure this. Things like info graphics, roundups and images are good starting points. It is not certain, but metrics such as shares, likes, retweets and other social engagement signals all contribute towards this. These signals will drive traffic to your site along side creating organic links.
You may find, content such as info graphics and roundups get featured within other bloggers content, leading them to leave a source to the content which creates a natural backlink to your website with very little effort and outreach from yourself. These backlinks will also be more relevant and specific to your niche which is a positive. It is likely that Google, and MOZ, see these sites with similar content driving links and traffic to your website, this is only going to make your site more authoritative and trustworthy.
Use this info graphic to keep in mind the starting points to domain authority.
It is content that I will use to drive traffic from social media. It is easily shareable whilst providing valuable information.
Feel free to use the graphic yourself.
They are easily created, with a simple search in Google you can find free tools to help you create one. If you are more experienced with design work, you could also use Photoshop.
If you have any questions, or would like to see your own content featured, please visit our contact page to reach out!