Marketing Your Online Business
For any online business, it’s essential to invest in online marketing to ensure it is a success. Whether you’re offering services or products, online marketing can help you to reach new customers and drive overall higher conversion rates. When it comes to digital marketing, there are many different methods and options to choose from.
Below we’ll talk about our top 5 marketing options for online businesses, some of which can be carried out by yourself or you could employ a marketing agency such as DUO Digital to assist you. Marketing is essential for all types and size of business, regardless of the industry they are in.
Top 5 Digital Marketing Options for Businesses
Online marketing can come in a number of free or paid options. It’s important to remember both your short and long term goals when it comes to online marketing and you need to think about the return on investment they offer you as well.
Search Engine Optimisation
Search engine optimisation is one of the most effective types of online marketing and it can take a long time to achieve the results you wish. However, it does tend to provide longer term results and it’s unlikely you’ll drop off the face of Google if you stop working on it, once you have achieved your goal. Using a mix of short and long term goals when it comes to SEO, will help to drive the best overall return on investment for your business.
Local MAP Listings
MAP listings such as Bing Local, Google My Business and Apple Maps are a few free ways that you improve your online presence. They are targeted specifically to the local area you are based and can easily put you in front of hundreds if not thousands of customers per month. A correctly optimised local maps listing will help to improve contact requests and overall website visitors.
Pay Per Click
Pay per click also known as PPC will drive a much quicker result than other marketing methods, although it can be costly. When using PPC it’s important to monitor the return on investment you are achieving to ensure it remains cost-effective for your business. PPC advertising can be used to support both service based and product based businesses.
Social media offers both free and paid advertising options and it’s important to find a balance that works for you. There are a number of platforms that your business should be taking advantage of such as Facebook, Twitter, Instagram and LinkedIn. When posting to social media you should be creating content that your customers will engage with. Content that is too sales focussed is likely to drive a negative impact and it’s important to remember sales will naturally generate based on the brand presence you portray.
Citations and Link Building
Citations and link building is a great way to create brand presence across the web and it can also help to boost the referral traffic to your website as well. Citations come in a number of forms and it’s important to ensure your details remain NAP consistent. Link building should be done in a natural manner to avoid any penalties from search engines and you should look to build links from topically relevant websites or websites based in your local area.